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Digital Media
I have extensive experience creating digital media campaigns that drive engagement and event success. From Instagram campaigns for productions like the Rocky Horror Picture Show to original projects, my work has consistently increased visibility and boosted sales and participation from audiences. Feel free to explore highlights of my work below!
Instagram Campaign for
The Cabaret '24
Musical showcase; dir.: Mia Hennum
For this musical number showcase, I conceptualized, filmed, edited, and implemented an Instagram campaign that highlighted the show’s vibrant energy and stunning choreography through trailer-like and trendy reels. The campaign reflected the welcoming spirit of the production and captured the professionalism and relatability of the cast. These efforts contributed to sold-out performances, a packed open dress rehearsal, and dozens tuning in for a last-minute live stream.
Speculative Trailer for
ISAAC
This short video is a self-directed exercise in editing and storytelling. It begins as an ad for an AI companion but gradually takes a darker turn. Using stock footage, text, and glitch effects, I experimented with pacing and tone to create an unsettling narrative shift. This project was an opportunity to explore video production and develop my skills in crafting narrative through visuals and sound.
ISAAC Speculative Trailer
Play Video
Instagram Campaign for
Invisible Threads: Teach THIS!
Straight play; dir.: Ikera Olandesca
For this original production exploring freedom in education, I developed an Instagram campaign that raised awareness about the issue and the show itself. The campaign had infographics, personal testimonials, reels, behind-the-scenes content, and show snippets. As a result, we sold out two campus performances and generated enough buzz for an encore at the local arts center.
Instagram & TikTok Campaigns for
Moving Day
Book; written by Ikera Olandesca
To promote my self-published poetry book, I created campaigns on both Instagram and TikTok that offered glimpses into the book's themes, tone, and writing. On TikTok, my poetry readings garnered thousands of views, while on Instagram, I achieved 30-40% engagement through creative posts, including an interactive 'packing list' of poems and a countdown featuring poem excerpts. These efforts resulted in a 50% return on investment (ROI) in book sales.
Instagram Campaign for
The Rocky Horror Picture Show Shadowcast '24
Live show; dir.: Enya McCarthy
For the Rocky Horror Picture Show, I designed Instagram posts that highlighted the eerie yet campy aesthetic of the production while also engaging with the cult-like traditions through eye-catching photos and infographics. The campaign built excitement in the weeks and hours leading up to the show. My efforts helped contribute to a full house of hundreds of students, with many turned away at the door due to high demand.
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